Becky Quach

Digital Marketer and Brand Manager
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Founder and CEO of Cherrypick Company, Brand Manager at Rogers Communications, lifestyle blogger at Beckery.ca, consumer of tea and cupcakes, and believer of design thinking. I believe that little things make big things happen.

Who is Becky Quach?

Hello! My name is Rebecca Quach, but you can call me Becky.

I possess an honours specialization in MIT (Media, Information, and Technoculture) and a minor in creative writing from Western University, as well as a digital media marketing certificate from New York University. After a stint working in the advertising industry and in CPG brand management, I am currently the Brand Manager of Loyalty and Innovation at Rogers Communications. I also run a statement jewelry e-commerce boutique called Cherrypick Company. Needless to say, I'm a very busy girl-- but don't get me wrong; I'm a very happy, busy girl. I love what I do and I do what I love.

I am an enthusiast of digital marketing and social media. Brand storytelling excites me and I really do believe that design can change the world. I guess it's safe to say that I want to be a female Don Draper. Or something like that. I just want to make big ideas happen.
In the little spare time I have left, I enjoy spending time with friends and family, cracking open a good book, baking, and indulging in the dangerous activity we all know as 'shopping'. I find excitement in discovering new foods from every nook and corner of the city and I prefer open mic night at a local coffee shop over the movies any day. I have an undeniable obsession for cupcakes and an unquenchable thirst to travel the world. And then of course I blog about my life and experiences at Beckery.

I'm an all around friendly person always on the lookout for new challenges and opportunities to learn, network, contribute, and grow, both personally and professionally.

Please do say hello or connect with me on Twitter and LinkedIn!

Skills & Knowledge

I consider myself a jack of all trades. I'm an entrepreneur, digital strategist, innovative marketer, brand manager, 360* designer, social media consultant, new media content producer, and multi-purpose writer. Who says to be a jack of all trades you have to be a master of none?

Graphic Skills

Adobe Photoshop

Excellent

Adobe Illustrator

Good

Adobe InDesign

Excellent

Adobe Dreamweaver

Good
Coding Skills

XHTML / CSS

Excellent

jQuery

Good

PHP & MySQL

Good

WordPress

Excellent
Other Skills

Digital Analytics

Excellent

SEO/SEM

Good

Comscore

Good

ACNielsen

Excellent

Work Experience



Founder and CEO

Cherrypick Company

  • Founded in July 2014 and launched in March 2015, Cherrypick Company is an e-commerce boutique specializing in trendy statement jewelry at guilt-free prices
  • Since launch, the Cherrypick brand has already generated well over double-digit profit revenue, been featured in many forms of press, spotlighted on celebrities, and is now carried in-store at over ten boutiques in North America
  • Manage day-to-day business functions and operations, including social media channels, public relations, sponsorships, events, digital strategy, promotions, supply planning, etc.




Brand Manager

Rogers Communications

  • Period: Mar 2015 - present
  • Job Type: Full-Time
  • Website: www.Rogers.com
  • Responsible for managing the Loyalty and Innovation portfolio, including the Rogers First Rewards loyalty program, the Rogers Bank MasterCard, and other Rogers brand properties and sponsorships such as the Rogers Cup
  • Develop full year integrated marketing calendars with business units, brand, agency partners, and global offsite vendors including awareness building and base upsell, cross-sell, and lifecycle management campaigns




Marketing Manager

Nestle Canada

  • Period: Jan 2014 - Mar 2015
  • Job Type: Full-Time
  • Website: www.Nestle.com
  • Managed the global Purina Masterbrand including all external public relations and events, social media, consumer care, Purina Pawsway, and led all digital marketing initiatives for total masterbrand and Purina sub-brands
  • Developed Purina’s first ever annual and five year digital roadmap and managed $30+MM marketing budget, devising strategies to push marketing spend towards investments in digital, while also creating earned and owned media to boost efficiencies
  • Led and executed Purina’s annual Animal Hall of Fame event, honouring the heroic acts of brave animals who have saved human lives, which garnered over 85+ million media impressions in one day, 17% versus year ago




Assistant Brand Manager

Johnson & Johnson

  • Canadian digital lead for Listerine® masterbrand and marketing lead for Listerine Zero®, Kids SmartRinse®, PocketPaks®, PocketMist®, Rembrandt®, 2014 FIFA World Cup Sponsorship, and 2014 Commercial Innovation
  • Oversaw the day-to-day management of portfolio while concurrently developing strategic business plans for Listerine® to incrementally grow the business through new product, commercial, and claims innovation
  • Managed $20+MM marketing budget to drive trial and penetration with consumers through paid and earned media, branded integration, in-store, and value-added partnerships
  • Developed multi-million dollar national pricing restage plan and lead cross functional teams and external agencies to implement go-to-market strategies, which drove double digit growth for the total Listerine® brand in the back half of 2013
  • Led all digital activity for Listerine® masterbrand including the Canadian website re-design, implementation of new social media strategy, management of all online media activity, and continuous liaison between all digital and media planning agencies




Account Executive

Ogilvy & Mather (OgilvyOne)

  • Period: April 2012 - Feb 2013
  • Job Type: Full-Time
  • Website: www.ogilvy.com
    Account Executive - October 2012 - February 2013
    Associate Account Executive - April 2012 - October 2012
  • Ensured profitability of one of the agency’s largest and most demanding accounts proactively supporting the creative development of integrated marketing solutions
  • Developed a thorough understanding of the client's business and brand strategy while working in close partnership with creative teams, project management, and production to manage both B2C and B2B projects from start to finish
  • Managed day-to-day account operations including status reports, drop schedules, blocking charts, and matrixes; identified and resolved client issues and opportunities, and maintained daily client contact to nurture client relationships
  • Planned, strategized, and executed the launch of a social media campaign that increased the number of the brand’s Facebook page likes by 140%, additionally increasing brand awareness and social engagement amongst consumers
  • Evaluated the input and ideas of creative, media, and strategic planning relative to client’s strategy, goals, and budget


Founder

Couture Creative

  • Founded creative services business to provide innovative solutions for clients on a budget; Services include: graphic design, web development, interactive e-learning, branding and identity, and social media consulting

  • Analyzed clients’ business plans to identify re-positioning opportunities to ultimately increase brand awareness and annual sales growth; conducted market and consumer research to determine effectiveness of re-brand strategies

  • Trained and managed 3 freelance employees for design and development work on a project-by-project basis

  • Major clients include: City of Mississauga, Ontario Public Service, Re/Max Realtron



IT and Social Media Assistant

Schulich School of Medicine and Dentistry

  • Redesigned the Department of Family Medicine website to transform previously archaic website into a dynamic information hub, increasing website traffic by 30% and eliminating bounce rate by 23%

  • Led and implemented social media strategy from ground up to bridge the gap of communication between the faculty, staff, and students; generated reports and dashboards to monitor success of social media traffic

  • Transformed and repositioned Schulich’s brand image by redesigning promotional materials and creating interactive and engaging online content for the website, ultimately resulting in a 20% increase in applicant interest in the program

Account Management Intern

Ogilvy & Mather (OgilvyOne)

  • Period: June 2011 - September 2011
  • Job Type: Full-Time Internship
  • Website: www.ogilvy.com
  • Developed a thorough understanding of the client's business and brand strategy while working in close partnership with creative teams, project management, and production to manage residential and B2B projects from start to finish

  • Managed day-to-day account operations including status reports, drop schedules, blocking charts, and matrixes; identified and resolved client issues and opportunities, and maintained daily client contact to nurture client relationships

  • Assisted in the development and launch of integrated, multi-channel campaigns (direct, digital, social, television, radio)


Print and Web Design Summer Student

Legislative Assembly of Ontario

  • Period: May - Sept 2009, May - Sept 2010
  • Job Type: Full-Time Summer
  • Website: www.ontla.on.ca
  • Designed and executed web-based and print materials, developed interactive e-training modules, and managed the Intranet content management system for the Training and Professional Standards Unit of the Legislative Security Service

  • Improved productivity and efficiency within the Legislative Security Service by 20% following the implementation of e-training learning, eliminating unnecessary in-class training time

  • Highlights of work include the design and execution of training materials and presentations for the 2010 G20 Summit


Marketing Intern

John Labatt Centre
Global Spectrum

  • Conducted outreach efforts with local media communities, created press releases and media statements, and aided the promotion of upcoming events using social and viral marketing, increasing website click-through traffic by over 35%

  • Initiated social media strategy from scratch (currently over 4,000 followers on Twitter and 13,500 likes on Facebook) resulting in a 15% increase in overall ticket sales within four months using less than 50% of original marketing budget

Marketing Associate

Rogers Communications

  • Period: May 2008 - May 2009
  • Job Type: Part-Time Contract
  • Website: www.rogers.com
  • Evaluated and analyzed uses of new mobile technologies; worked closely with the agency to develop campaigns and communication tools to improve the marketing methods for attracting the younger generation and student target market

  • Leveraged strengths in cost-effective marketing management to execute Summer campaign 17% under budget without compromising business growth goals; performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve

Brand Ambassador

Microsoft

  • Period: October 2008 - January 2009
  • Job Type: Part-Time Contract
  • Website: www.microsoft.com
  • Developed and implemented events and strategies to promote Microsoft Office 2007 to students at the University of Western Ontario

  • Utilized social media to communicate, engage, and interact with peers, resulting in an effective viral online marketing campaign and over $50,000 in software sales achieving highest sales out of 20 campus brand ambassadors in Canada

Education

Western University of Canada

Honours Specialization in MIT (Media, Information, and Technoculture), Minor in Creative Writing

2008 - 2012

Acknowledgements and Extra-Curriculars:
  • Dean's Honour List 2008-2012
  • Vice Chair of Marketing and Public Relations 2011-2012, TEDxUWO
  • Vice President of Marketing 2011-2012, CollegeTeach (student start-up)
  • "All Things Digital" Finalist 2012, AdLounge Next Generation Dinner Series
  • Teaching Assistant, Winter Semester 2011 - Multimedia Communications, UWO
  • Vice President of Marketing 2010-2011, DECA U Western
  • Vice President of Communications 2008-2010, DECA U Western
  • Winner, Computer Science Poster Design Competition 2008

  • DECA U Business Case Competition:
  • 3rd Place Overall, Business to Business Marketing, 2011
  • Top 5 Oral Component, Travel and Tourism Marketing, 2010
  • 2nd Place Overall, Marketing Management, 2009
  • 3rd Place Overall, E-Commerce Marketing, 2008

  • Leadership Awards:
  • Silver, Excellence in Leadership Award - 2011
  • Gold, Excellence in Leadership Award - 2012
  • New York University

    Certificate in Digital Media Marketing

    2011 - 2012

    Courses include: Digital Strategy, Web Analytics for Digital Marketing, Search Engine Marketing Planning and Execution, Mobile Marketing, Social Media Marketing Analytics, Corporate Branding